Italian brand A|X Armani Exchange has launched its first store in Belgrade, located in the prestigious Galerija Beograd shopping center. Spanning 213 square meters, the store offers men’s and women’s collections along with carefully designed accessories, creating a fashion experience that brings the brand’s youthful energy and style to Serbia’s capital.
Designed in collaboration with Giorgio Armani and his architectural team, the store features minimalist interiors with warm oak accents, pale stone floors, and strategic LED lighting, reflecting the iconic A|X aesthetic seen in Milan, Berlin and Amsterdam.
The brand represents urban style for a new generation, and its Spring/Summer 2025 collection combines vibrant and classic tones, including beige, ochre, pink, red, black, and blue, with denim as a key element.
The grand opening gathered fashion influencers, media, celebrities, and loyal fans, including actress Matea Milosavljević, singer Filip Baloš, and stylist Vladimir Gašić. DJ Nada Dimitrijević provided music, while major fashion magazines like Vogue Adria, Elle Serbia, and Harper’s Bazaar Serbia covered the event.
