Danilo Jerinić, Director of Expo 2027, announced that the upcoming international exposition in Belgrade will serve as an economic and cultural brand for Serbia. He emphasized that its financial success will rely not only on ticket sales but also on broader economic impacts, including tourism growth, investment, and construction sector stimulation. The event aims to create thousands of jobs and showcase Serbia as a modern, organized, and creative country.
Jerinić highlighted that lessons from Expo Osaka demonstrate how international exhibitions can have lasting effects when closely linked to a country’s economy. Serbia plans to replicate this model, ensuring that benefits are felt during the preparation phase and leaving a meaningful legacy afterward. Planned infrastructure improvements include three schools, three kindergartens, and more than twenty gymnasiums across the country.
The Expo aims to attract four million visitors, leveraging Belgrade Airport’s expanded capacity, Serbia’s national airline, and regional tourism potential. The Serbian pavilion “Floating Forest” in Osaka drew over a million visitors, indicating strong global interest in Serbia’s creativity.
Expo 2027 is designed to be more than an event—it will drive business, investment, and infrastructure development. It will foster international partnerships through B2B programs, investment forums, and business meetings, supporting domestic companies, including SMEs, in accessing global markets. Serbia will also host the major global tech fair “Gitex Global” during the Expo, further attracting international IT investors and innovators.
Jerinić stressed that the Expo will enhance Serbia’s international profile, demonstrating its hospitality, innovation, and organizational capabilities. All structures are being planned with long-term use in mind, ensuring the Expo leaves a lasting legacy. The exhibition area will be converted into the new Belgrade Fair and thematic zones will be repurposed for innovation, technology, education, sports, and cultural activities.
The program is family-focused, offering content for all generations, while also serving as a diplomatic platform, with national days celebrating nearly 130 participating countries. Jerinić acknowledged differing public opinions but emphasized that the value of hosting over four million visitors and nearly 130 countries is widely recognized.
“Expo 2027 is a collective national project that will turn this opportunity into lasting benefits for Serbia,” Jerinić concluded.
