The specialized Expo 2027 in Belgrade has added Hollywood legend Jackie Chan as a global brand ambassador, joining Olympic icon Usain Bolt. Chan’s involvement highlights the event’s mission to position Serbia and Belgrade as a hub of culture, innovation, and international dialogue.
Known worldwide for his action, humor, and acrobatic stunts, as well as extensive humanitarian work, Chan brings global visibility and energy to the exhibition. His presence, alongside Bolt, symbolizes the synergy of sports and culture, key themes of Expo 2027.
With 120 confirmed participating countries and over four million visitors expected, Expo 2027 Belgrade aims to be the largest event ever held in the Western Balkans. Organizers emphasize that the expo will not only showcase achievements and potential but also foster global cooperation and dialogue for a better future.






