The naming rights sponsorship over the Belgrade Arena (Kombank Arena) will be granted to Croatia-based Atlantic Grupa (Group), the city has announced.
The Serbian capital’s largest indoors sports and conference venue will thus for the next five years be known as the Stark Arena – after the Serbia-based company Stark (Soko Stark), which is now owned by Atlantic Grupa.
The city’s Secretariat for Information announced that Atlantic Grupa had submitted the best offer, and that a contract would be signed within the next 15 days.
“The Belgrade Arena will be named after a well-known domestic brand, and that is very important to us,” said Mayor Sinisa Mali, and added:
“This venue has hosted big business, political, entertainment and cultural manifestations of great importance to the City of Belgrade. Few cities in this part of Europe can boast of an edifice of this kind.”