The Foreign Investors Council (FIC) has ranked digitalization and e-business as Serbia’s most successful reform areas in 2025, according to the newest edition of its White Book. Of the four recommendations issued last year, two saw significant progress and the remaining two recorded partial improvement.
One of the key achievements highlighted by FIC is the introduction of electronic identification for citizens in business processes, specifically for the registration of prepaid mobile users. This approach is unique in the region, as the Government of Serbia provides digital infrastructure free of charge to support the digital transformation of the private sector.
This year also marked a notable step forward with the introduction of Serbia’s first artificial intelligence assistant on the eGovernment Portal, offering citizens personalized and interactive help when using digital services. A second AI assistant was developed for the Ministry of Family Care and Demography to support users of the new Alimony Fund service.
The Government has adopted Serbia’s Artificial Intelligence Development Strategy for 2025–2030, aiming to advance the application of AI in education, science, the economy and the public sector, with a strong focus on ethical, transparent and secure implementation. Serbia has positioned itself as a regional leader in AI, a role reinforced by last year’s chairmanship of the Global Partnership on Artificial Intelligence (GPAI).
The White Book also highlights the importance and continued expansion of the National AI Platform located in the State Data Center in Kragujevac. The first supercomputer was installed there in 2021 and made available free of charge to businesses, startups and the research community. A new supercomputer—seven times more powerful—is currently being installed.
The National Assembly recently adopted a new Law on Information Security aligned with the EU’s NIS2 Directive. The law establishes a dedicated Office for Information Security as of January 1, 2027, until which time the Office for IT and eGovernment will perform its duties. It also redefines the status of ICT system operators and requires annual risk assessments and mandatory reporting of incidents within 24 hours.
The Government has additionally approved the Draft Law on the Exchange of Data, Documents and Notifications during Temporary Work Incapacity through the new “eSick Leave – Employer” digital platform. The proposal was developed by the Office for IT and eGovernment, in cooperation with the Ministry of Finance, Ministry of Health, National Health Insurance Fund, Ministry of Labor, Ministry of Economy, and supported by UNDP and NALED.
Work has also begun on amendments to the Law on Electronic Government. Further updates are planned for the Law on Electronic Documents, Electronic Identification and Trust Services, to harmonize Serbian legislation with the EU’s eIDAS 2 regulation. The new framework will introduce a digital wallet enabling citizens to store personal documents electronically and use them across EU-interoperable systems.
Mihailo Jovanović, Director of the Office for IT and eGovernment, emphasized that digital transformation remains a central pillar of Serbia’s development. “The digital transformation of the Republic of Serbia continues to be a key priority. We are advancing digital services and infrastructure to ensure faster, simpler and more reliable processes for citizens and businesses. The results achieved show that Serbia is well-positioned to further strengthen its role as a regional leader in digitalization,” Jovanović stated.
