Some of the most famous ice cream brands, popular among consumers in Serbia and around the world, are produced in the modern Froneri Adriatic factory in Stara Pazova and from there exported to three continents. Thanks to constant investments that have reached 50 million euros in the past five years, the once small local plant has been turned into a modern factory for the 21st century, and is on its way to becoming the leading producer of ice cream in Southeast Europe.
More than 200 different products come with 13 new and improved production lines. Among them are world famous confectionery brands in the form of ice cream – Milka, Oreo, Nesquik, Cadbury, Daim – in addition to Froneri products that have been well known in the Serbian market for years under the Nestle ice cream brand such as Best, Nirvana, Topgun, Pirulo, Hit, Aloma and Familia.
Cornets, cups and family packages made in Serbia can be found in Great Britain and almost every country in Europe, as well as in Israel, South Africa and the United States. Each product is made according to the same standards of top quality and sustainability, while respecting the specific needs of certain countries. For example, ice creams exported to Israel must meet strict kosher certification standards. Froneri Adriatic exports to more than 25 countries, and the value of exports exceeded 38 million euros last year.
Froneri was created in 2016 as a global joint venture by merging Nestle ice creams and R&D, combining their decades of knowledge and experience in production. In June 2018, Froneri Adriatic invested significant funds of 20 million euros in the renovation and expansion of the former Delta / Nestle factory in Stara Pazova, while investments today reach the amount of 50 million euros. The area of the old factory has almost doubled to 24,000 square meters, and production capacities have been increased by 60 percent.
“We are glad that we can support the Serbian economy both with investments and the fact that we buy most of the raw materials we use in production from farmers, local companies and producers. We are pleased to contribute to the development of Stara Pazova,” says the General Manager of Froneri Adriatic, Kristijan Doksan.
Froneri will continue to significantly contribute to the development of both Stara Pazova and the Serbian economy through regular investments, mostly in the field of environmental technologies and recycling, which is in line with the corporate sustainability strategy, Nova Ekonomija reports.
