German company PWO opens new automotive factory in Preljina near Čačak with €89 million investment

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The German family-owned company PWO officially opened a new factory in Preljina near Čačak, Serbia, dedicated to developing and producing parts, tools, assemblies, and components for the automotive industry. The facility spans approximately 17,000 square meters and currently employs 137 workers, with full production capacity expected by the end of the year.

Serbian President Aleksandar Vučić attended the opening, highlighting the factory as a major asset for Čačak and emphasizing the critical role of the newly built highway in attracting this investment. The Serbian government supported the project with nearly €17 million in subsidies and plans further infrastructure improvements to support factory operations.

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PWO aims to increase employment to 500 workers soon, potentially reaching 800 in the future. The company is recognized for introducing the most advanced metal processing and automotive part production technologies in the region. Besides the Preljina plant, PWO operates a tool shop in Kragujevac and a Regional Center staffed with highly skilled employees.

PWO Group CEO Karlo Lazarini noted the significance of the new factory for the group, which has over 100 years of history in manufacturing components for various vehicles. The company focuses on developing advanced, climate-friendly lightweight metal components that support vehicle electrification, safety, and comfort. The new plant enhances PWO’s delivery capabilities in Eastern Europe.

Additionally, PWO established a Shared Services Center in Čačak with 25 employees to support its European operations. The company envisions expanding its production footprint to 100,000 square meters and employing over 550 workers by 2033.

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