Negotiations over the sale of Serbia’s oil and gas company Naftna Industrija Srbije (NIS) have brought renewed attention to the valuation of the company and the price that Hungary’s MOL Group may ultimately pay for a controlling stake. Market estimates currently range from around €900 million to €1 billion, while some regional media and industry sources suggest the transaction value could reach as much as €1.4 billion.
The discussions focus on the acquisition of a 56 percent stake in NIS, which has until now been owned by Russian shareholders. If the higher valuation of €1.4 billion were confirmed for this stake, it would imply a total company valuation in the range of approximately €2 billion to €3 billion, depending on assumptions around debt, cash position, and future earnings. Analysts note that such a valuation would reflect NIS’s strategic assets, including the Pančevo oil refinery, Serbia’s largest fuel retail network, and upstream oil and gas production operations.
Serbian officials have publicly indicated that expectations above €1 billion may be overstated. President Aleksandar Vučić has stated that negotiations have been conducted within a range closer to €900 million to €1 billion, emphasizing that figures circulating above this level do not reflect the current negotiating position. At the same time, authorities have acknowledged that Serbia has the financial capacity to support a transaction structure that safeguards national energy interests, should the final terms require it.
The final purchase price will depend on several factors, including the outcome of negotiations between the buyer and sellers, regulatory approvals, and the broader geopolitical and sanctions-related environment affecting energy transactions in the region. Whatever the final figure, the sale of NIS is expected to have a significant impact on Serbia’s energy sector, ownership structure, and long-term positioning within the regional oil and gas market.






