How the construction industry is changing

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The real estate and construction industries are the most lucrative sectors, however, some of their businesses function as they did 20 years ago. Stubbornly, this “brick and mortar” industry still relies on huge boards.

Only recently have startups digitizing this area worth nearly $10 trillion been given a chance.

One such PropTech platform is Realpad, a European software vendor for housing investors, and Uros Djakovic, regional director for the Balkans, tells Telegraf Biznis what they are currently working on.

Uroš is a graduate economist, who started his career in one of the largest domestic companies and developed his startup Beohost at the same time.

Experience in PropTech, as well as its focus on the digitalization of the Real Estate industry, merged it with Realpad. In short, Uroš tells us, they are engaged in providing services, ie. software that digitizes the process for those building a residential and business complex. A special corner for buyers has been created, so it can no longer happen as it used to be that one apartment is sold more than once.

Our interlocutor points out that the software saves a lot of time, as well as errors, ie prevents them. Additionally, automation brings greater transparency. They are currently present in 13 countries, and their goal is to position themselves on the Balkan market.

There are a large number of companies in the Balkans that focus on building residential and business complexes, and look to reduce costs, is that your chance?

– The trend is changing a lot, there are more and more people who want to digitalize their business. Few people have invested in startups like ours so far, but that is finally changing – says Djakovic for our portal, emphasizing that retail is a large and least digitalized industry.

And how did it all start?

-We first made a tablet application which, at first glance, is nice to have, but it was not necessary. One customer told us: “I’m struggling with 20 excel tables, can you solve that for me?”.

And we decided, we digitized that part and put a bunch of folders in one system, then we offered a wider solution and now we’re doubling the revenue. We have simply solved the burning problem for investors, he tells us.

How does it work in practice?

– The real estate market and the construction industry in general represent one of the largest economic branches in Serbia, but it can be said that the degree of their digitalization is still low.

The transformation of this sector is necessary and represents untapped potential. User habits and speed in seeking information have changed and should be aligned with a wide range of jobs in this market, primarily with the design, purchase, rental, construction, design and management of residential and commercial property.

Realpad is a unique database stored on the “cloud” intended for users in the form of an application as a user portal, but also as a management system that is intended for builders.

The CRM module is the heart and brain of the ecosystem, stores and manages all inquiries, contacts, inventory, transactions and contracts, supports and manages the sales team.

The importance of our application is reflected in the fact that by using our CRM, Exel tables are forgotten and the user completely digitizes his business.

What exactly does that mean?

– Gathering leads, unit inventory management, business management (payments, documents, custom changes) and reports. in short. The tablet application is a front-end interface that allows sales teams to present projects in a well-arranged, modern and aesthetic way.

It is linked to CRM and allows sales agents to automatically generate and send offers to potential customers on the go.

What is the benefit for the end buyer of the apartment?

– This is exactly one of the benefits that an investor as a user of our software can provide to his customers. If we take the example of e-commerce, where you usually buy much cheaper things than the apartment, you as a customer have the opportunity to transparently monitor every step and activity of your order.

The user portal is a user interface where the customer can find purchase information including payments, contracts and other documentation.

The end customer has his own corner in the system, but the main advantage is complete transparency, from booking, payment, dynamics … The whole purchase process is easier for him. He doesn’t have to worry about anything, Kamatica writes.