Zoran Popović, Chairman of the Supervisory Board at Vista Rica, highlighted that investment funds provide an opportunity for citizens to consolidate their savings, earn higher returns, and achieve long-term financial security through professional management.
Popović emphasized that diversification is key to successful investing. In Serbia, over €2 billion is currently held in investment funds, reflecting growing public interest. He noted that traditional savings methods—bank deposits or informal savings—remain common, but investment funds are an alternative that can generate greater benefits.
He explained the difference between fund types: open-end investment funds, present in Serbia for about 20 years, are more conservative, primarily investing in government bonds and deposits, suitable for short-term needs due to zero entry and exit fees. Alternative funds are relatively new, offer higher returns, and are recommended for medium- to long-term savings. Vista Rica’s alternative fund achieved a 12.5% return in 2024.
Popović advised investors to choose fund types based on their investment horizon: short-term needs in cash funds, and medium- to long-term goals in alternative funds.
