OMV Serbia has officially opened its 64th gas station, located on Obilaznica 2, a key route around Belgrade, in Dobanovci, Surčin. This location is the first to showcase the company’s new visual identity as part of OMV’s extensive transformation. Positioned on the Bypass road, the station provides a convenient stop for those traveling towards Niš or heading onto the Miloš Veliki highway towards Čačak.
The new station is the latest and most modern addition to OMV’s network in Serbia, symbolizing the commitment of the Austrian industrial giant to offer high-quality, innovative, and sustainable mobility solutions both now and in the future. The rebranding is part of OMV’s largest transformation to date, aligning with their global vision of “Forward for Good” and their ambition to achieve net-zero emissions by 2050.
Dr. Eric Schultze, Senior Vice President Retail Mobility & Convenience at OMV Group, expressed pride in the new visual identity, which reflects the company’s strategic goals and ongoing transformation. “Our new identity reflects the progress we’re making and our dedication to contributing to a more sustainable future. The slogan ‘Forward for Good’ embodies our commitment to customers and society,” he stated at the opening event.
The event was attended by several key figures, including His Excellency Christian Ebner, the Ambassador of Austria to Serbia, and Jürgen Schroeder, Trade Counselor at the Austrian Embassy in Belgrade, alongside partners, associates, media representatives, and the OMV team.
This rebranding marks a significant step in OMV’s efforts to overhaul its visual identity across all customer contact points. By 2025, this updated branding will be visible at approximately 1,000 OMV stations across seven countries, serving more than 650,000 customers daily.
OMV Serbia’s CEO, Decebal Sorin Tudor, emphasized the company’s continued commitment to improving mobility in Serbia by meeting customer needs and expectations. “We aim to offer sustainable, innovative, and digital solutions,” he said.
With 64 gas stations across the country, OMV is a leading fuel provider in Serbia, offering high-quality OMV MaxxMotion fuel, fast charging stations for electric vehicles, modern VIVA stores featuring premium coffee sourced directly from farms, freshly prepared meals, and a wide variety of mobility-related products and services. OMV’s digital loyalty app, OMV MyStation, connects customers to these services.
OMV Serbia invites travelers to visit this new location and make it a stop on their journey, as the company continues its rebranding efforts. Over the next three years, OMV will roll out this new visual identity and branding across its gas stations throughout Europe, reinforcing its dedication to progress and sustainability.