Experts from CBS International, part of the global real estate consultancy group Cushman&Wakefield, recently shared insights into the key trends expected in 2025 for the real estate markets in Serbia, the region and Europe. At the exclusive conference “NextGen World of Real Estate: Trends, Sustainability, and Opportunities,” experts discussed the current state of the market and forecast developments for 2025, with representatives from the banking and insurance sectors in attendance.
In Belgrade, the demand for office space continues to exceed supply. The total available business space is 1,392,000 square meters, which is insufficient to meet market demand. By the end of 2025, the city will see an additional 80,000 square meters added to its office space stock. AFI Serbia, the leading investor in this segment, has already developed 230,000 square meters of office space. The return of employees to office environments and stable rent prices are fueling further investment in this area, while the popularity of co-working spaces has grown, with 77,352 square meters of co-working space now available.
Retail parks have emerged as the dominant format for modern retail, accounting for 40% of the market share. In the last quarter of 2024, six new retail parks were opened, and ten more are expected to open in 2025, adding 134,000 square meters of space to the market.
The residential market in Belgrade experienced a 6% growth in 2024, with 17,350 units sold and an average price of 2,623 euros per square meter. The highest demand was seen in municipalities such as Rakovica, Zemun, Čukarica, Obrenovac, and Barajevo, while central Belgrade saw a slight decline in interest. The launch of major projects in New Belgrade is contributing to a rise in supply, which is driving up the price per square meter.
Although there has been a slight decline in rent prices, the logistics real estate market remains strong, with 130,000 square meters of space currently under construction and another 350,000 square meters in the pipeline. The total stock of modern logistics facilities has surpassed six million square meters, with prime locations along the Belgrade-Zagreb highway being particularly attractive.
Belgrade currently boasts 134 hotels, with 57% falling within the four-star category. Despite the planned opening of two new premium hotels, the capital still lacks five-star accommodations. Hotel occupancy is highest during the spring months, and the growth of conference tourism presents further opportunities for investment in the hospitality sector.
With clear trends and stable market indicators, 2025 offers ample opportunities for growth, investment, and the continued evolution of the real estate market in Serbia.
