The Serbian Ministry of Internal and Foreign Trade will monitor retail prices and compliance with the newly implemented margin cap regulation over the next two days, addressing any consumer feedback.
The regulation, effective immediately, applies to 23 product categories and sets a maximum retail margin of 20% on the pre-VAT selling price. Covered items include milk and dairy products, eggs, non-alcoholic beverages, coffee, tea, fresh and processed fruits and vegetables, bread, legumes, frozen foods, fresh and processed meat, fish, confectionery, cereals, sugar, honey, flour, pasta, oils, vinegar, rice, salt, spices, household chemicals, paper and kitchen products, personal hygiene and cosmetics, baby food, and diapers.
Suppliers’ invoice prices cannot exceed those valid on 1 August 2025, and large retailers with annual revenue over 4.5 billion dinars in 2024 must apply the 20% margin cap. The Ministry acknowledged that retailers had limited time to adjust prices and will continue closely supervising market compliance.
