Generation Z, which comprises around 30% of the global population, is rapidly becoming an influential part of the workforce. By 2026, it’s projected that they will represent the same percentage of employees worldwide. However, their entry into the labor market is not without challenges. A recent survey conducted by Startuj Infostud in October 2024, involving 1,805 young people in Serbia, reveals insights into the expectations, concerns and preferences of this generation as they begin their careers.
One key finding from the survey is that the transition from education to employment is a stressful period for many young people. Over 73% of respondents consider this transition challenging, with 60% feeling that educational institutions do not adequately prepare them for the realities of the job market. This is especially true for older members of Generation Z, aged 24 to 28, who report higher levels of stress and indecision when it comes to career choices. Women, in particular, face additional hurdles, with 81% citing a lack of organizational skills as a key challenge.
Another important trend emerging from the survey is that a significant number of Generation Z workers are employed in jobs unrelated to their field of study. In fact, half of those surveyed are considering changing employers, primarily due to low wages and limited career advancement opportunities.
Work flexibility and career expectations
Flexible work arrangements, such as remote and hybrid models, have become a crucial factor in attracting and retaining Generation Z talent. This generation places a high value on work-life balance, and the ability to work from various locations is often a deciding factor when choosing an employer. These flexible work models allow for higher productivity, reduced stress and better overall adaptability, which are essential for a generation accustomed to rapid technological change and a dynamic lifestyle.
While Generation Z faces challenges, there is also a prevailing sense of optimism. Around 70% of respondents believe their careers will develop positively, though this optimism tends to decrease among older members of the group, and those who feel insecure about the job market or lack support early in their careers.
Financial expectations are another significant aspect of Generation Z’s outlook. On average, they expect a starting salary of 89,345 dinars, but their desired salary for the future is nearly double, at 172,963 dinars. Young men from Belgrade, especially those between the ages of 15 and 19, have the highest salary expectations. When choosing an employer, the most important factors for Generation Z are good employee treatment, opportunities for advancement, and job stability. Notably, 66% of respondents would reject job offers from companies where there is a disconnect between the public image and actual working conditions.
Entrepreneurship vs. stability
The survey also highlights the gender differences in career preferences. Men are more inclined to pursue entrepreneurship and work in startups, while women tend to prefer stable positions within larger organizations. This difference underscores the varied career aspirations within Generation Z and the need for employers to cater to these different motivations.
Adapting to the needs of Generation Z
The survey results emphasize that employers must adapt their strategies to meet the unique needs and expectations of Generation Z. Offering opportunities for professional development, paid internships, and interview simulations can ease the transition from education to employment. Clear communication about company values, work conditions, and providing competitive financial incentives are crucial to ensuring that young employees feel motivated and satisfied in their roles.
In conclusion, Generation Z brings fresh perspectives and energy to the workplace, but their entry into the labor market is not without its difficulties. By understanding their expectations, challenges, and preferences, employers can better engage this dynamic generation, creating a more productive and harmonious workforce for the future.
