Despite achieving record tourism revenues last year, Serbia is poised for even greater success in 2023. From January to September, the country generated almost two billion euros in tourism revenue, reflecting a 13 percent increase compared to the same timeframe last year.
In the first eight months, tourism earnings reached 1.9 billion euros, fueled by a steady rise in the number of arrivals and overnight stays from international visitors who are increasingly recognizing Serbia as an appealing destination, according to Marija Labović, director of the Serbian Tourism Organization, in an interview with RTS.
“This year, we saw a 14 percent increase in foreign tourists compared to last year, with nearly two million international visitors coming to Serbia,” Labović reported.
Foreign tourists make up over 52 percent of all guests in Serbia, with average stays extending to two or three days, an increase from previous averages. This influx has positively impacted the foreign exchange earnings from tourism, with daily spending ranging from 80 to 100 euros, and even reaching up to 350 euros for congress tourism.
Labović highlighted the importance of diverse offerings, noting that tourists seek engaging experiences. “One of the standout qualities of our destination is the variety we provide, from cultural and historical sites to natural wonders and unique interactions with locals.”
“Last year, we recorded over 12.5 million overnight stays when considering the total number of hotels and accommodations,” Labović added. “This year, we have already surpassed nine million overnight stays, with a noticeable preference for private accommodations over traditional hotels.”
