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Serbia competes on the world map of creative industries

The creative industry sector in Serbia has a share of as much as five percent in gross domestic product (GDP), with a clear upward trend, which is almost at the level of the share of the tourism sector (six percent), agriculture (six percent) and construction (four percent), shows a report by the Faculty of Economics in Belgrade on the effects of creative industries on the domestic economy.
The growth of the number of companies by as much as 25 percent (from 56,000 to 70,700 registered entities from 2016 to 2018) engaged in some of the 80 activities based on talent, ideas, knowledge and creativity and 120 thousand jobs is an indicator of the development and importance of this sector, the report concluded.
The contribution of the creative industries sector to national results is perhaps best illustrated by the total exports of this sector, which has increased by as much as 46.7 percent in the last two years alone, while, by comparison, Serbia’s total exports increased by 30 percent.
In the last three years alone, extremely important investments have been made in this sector, worth more than 400 million euros, with investments in research and development, education, creation of new values and new intellectual property in Serbia.
“The analysis shows that the largest number of companies in this period was founded in the field of computer programming, video game development industry and audiovisual content production”, said the report “Analysis of the Economic Effects of the Creative Industries Sector on the Serbian Economy”.
Prime Minister Ana Brnabic, commenting on the report, points out to Tanjug that these, more than positive, results are the best evidence that the Government was right to set digitalization and the development of creative industries as a strategic goal and a viable vision at the beginning of the term.
“We are no longer talking about a vision or the idea of something. This data shows that in the field of creative industries we have already achieved the concrete growth and results that we want in all other branches of the economy – from the increase in the number of employees, especially highly educated people, the increase in earnings, to creating a healthy business environment and networking”, said Prime Minister Brnabic, adding that this not only affects the development of the economy but also stops the negative trend of “brain drain”, but at the same time acts as a program for attracting foreign talent, which is why Serbia will become to globally recognize the center of excellence in particular industries and niches.
“The development of creative industries, with energy transformation and green industries, is a necessary step in transforming society and accelerating the economy, because whoever failed to catch a breakthrough in the third industrial revolution has the opportunity to correct it in the fourth”, Brnabic said.
The Prime Minister added that it is very important to emphasize that by developing and succeeding in the creative industries sector, Serbia is best promoting what it possesses: creativity, talent and knowledge.
“Above all, by developing and promoting the creative industries in Serbia and abroad, our talents, scientists, innovators, we are directly and in the best possible way changing the image of Serbia in the world. This form of cultural diplomacy is terribly important to us. Now we are finally positioning ourselves and presenting ourselves in the best possible light. Bearing in mind the achievements of our creators, their knowledge and the innovations they bring to the global scene and the market, we no longer only change Serbia, we change the world”, Brnabic said.
Assistant Professor at the Faculty of Economics in Belgrade Igor Kovacevic explains that the creative industries are very important because they put knowledge and information at the forefront, as the most important resources on which modern economies rest and thus contribute to the transformation of a knowledge-based society.
“In this context, creative industries, in addition to creating new areas, add value to traditional industries and improve production efficiency, raise the quality of products that are now more tailored to the needs of contemporary consumers and, finally, make products and services globally available”, Kovacevic said, adding that the direct contribution of creative industries in Serbia is recorded through economic impacts on the growth of Serbia’s GDP, but also with the growth of employment and exports.
“Also, integrative and development dimensions at the macro and micro levels have an impact on the overall economy. Significant foreign investments by leading global companies in Serbia have shown that our product of the creative industries is already recognized in the world and among the leaders. So, our knowledge and creativity will remain and develop in Serbia, not only in Belgrade, but also in Nis, Uzice, Subotica, Kragujevac, where our ideas and solutions go to the world today, Kovacevic says, RTV reports.