Serbia has been selected to host both the General Assembly and the Board of Directors meeting of the European Tourism Commission in 2027, a development seen as recognition of the country’s growing role in regional tourism. The announcement was made by Serbian tourism officials, who said that the decision reflects confidence in Serbia’s capabilities to organise high-level international events and promote cooperation within the European tourism community.
The European Tourism Commission, which includes national tourism organisations from across Europe, holds regular assemblies and board meetings to coordinate strategy, share best practices and address common challenges facing the sector. Hosting these meetings in Serbia is expected to elevate the country’s visibility as a tourism destination and provide opportunities for networking between Serbian stakeholders and their counterparts from other European nations.
Officials highlighted that Serbia’s tourism sector has seen steady growth in recent years, with increasing numbers of international visitors and expanding air and ground connectivity. The upcoming events in 2027 will bring additional attention to Serbia’s tourism offerings, including its cultural heritage, natural landscapes and emerging niche segments such as wine, gastronomy and outdoor experiences.
Preparations for the General Assembly and board meeting are anticipated to involve close collaboration between national tourism authorities, local hosts, and private sector partners to ensure successful programmes that showcase Serbia’s assets and support deeper integration into regional tourism initiatives. Serbian organisers view the events as a platform to strengthen international partnerships and attract further investment and promotional opportunities for the country’s tourism economy.
