Serbia’s Minister of Internal and External Trade, Jagoda Lazarević, announced that a new digital platform will soon be available to all citizens, allowing them to track product prices in real time across retail chains and compare where each product is cheaper.
She explained that the platform, developed in cooperation with the Office for IT and eGovernment, will publicly display the price lists submitted weekly by retail chains to the ministry. “Citizens will be able to access the platform, choose a retail chain, product category, specific product, and brand, and then view its price,” Lazarević said. “They will also be able to see how prices have changed on a weekly basis since September 1, when the new regulation came into force.”
Lazarević added that the platform is not designed only because of the price-freezing regulation, but was planned earlier, primarily as part of the new Consumer Protection Law. She said that the regulation accelerated the platform’s completion.
Through this system, citizens will be able to compare prices across all major retail chains, gaining full insight into product price movements. The platform will also serve as an analytical tool for the government, enabling it to detect any irregularities or unjustified price changes — even for products not covered by the price cap.
Lazarević noted that the database already shows that many essential products have become cheaper by 20–25%, while some, such as coffee or products with low pre-existing margins, have remained stable. “As consumers, we can decide how to spend our money. With this platform, everything will be transparent, and people will be able to plan their shopping more effectively,” she said.
