Serbian President Aleksandar Vučić announced that new economic measures set to take effect in September will require significant price reductions on products across the country.
Speaking on TV Pink, Vučić said the measures will address at least five key areas and focus on protecting vulnerable populations. He emphasized that the plan draws on experiences from Hungary, Romania, and North Macedonia and will include limits on profit margins for traders to prevent them from compensating losses by raising prices on other goods.
The goal is to reduce prices on thousands of products, including staples like cereals, bread, oil, and flour, by more than 15 to 20 percent. Vučić noted that current prices for food and soft drinks in Serbia stand at 95 percent of the EU average, which he considers too high and unsustainable.
