Serbian startups achieved remarkable success at the GITEX Global and North Star exhibitions in Dubai, where Serbia was featured as the partner country. Their innovative solutions drew significant attention from international partners, highlighting Serbia’s growing presence on the global innovation map. Meanwhile, several foreign companies — including African fintech startups — announced plans to enter the Serbian market and collaborate with local experts and the startup ecosystem.
During the second episode of Čadež Talk on Euronews Serbia, dedicated to Serbia’s participation at the Dubai fair, it was noted that technological solutions from domestic companies attracted strong interest, confirming Serbia’s rising reputation in the tech world.
Mihajlo Jovanović, Director of the Office for Information Technology and e-Government, said that Serbia now boasts modern infrastructure, including two state-of-the-art supercomputers, which have enabled the development of an integrated artificial intelligence ecosystem. “Together with the Chamber of Commerce and Industry of Serbia (CCIS), we are launching an initiative to include small and medium-sized enterprises in this system to give them access and encourage innovation,” Jovanović stated.
CCIS President Marko Čadež emphasized that numerous Serbian startups presented cutting-edge solutions — from security technologies and energy management to AI-based business applications that streamline corporate operations.
Dušan Obradović, CEO of the SeeUp Accelerator, said that in cooperation with CCIS and CDT, they support startups in their mature stages. He announced that an agreement was reached at the fair for Visa’s African Accelerator, which includes 88 fintech startups, to bring the top five to Belgrade in April. “We’ll get the best of Africa’s fintech sector — Africa currently has nine unicorns, eight of which are in fintech,” Obradović noted.
Among the Serbian exhibitors was Codekido, a Niš-based company founded by young entrepreneurs. CEO Gorana Radovanović presented Nerbit, a security operations control center that integrates advanced cybersecurity mechanisms while also tracking electricity consumption and CO₂ emissions.
Uroš Avramović, CEO of Webkraft Studio, showcased an AI-powered application that drastically shortens the process of analyzing business offers — from days or weeks down to minutes. “The app reviews all proposals and documentation, then recommends the optimal solution for each company’s needs,” Avramović explained.
EWD Technology presented Ambrozer, a device that eliminates the spread of ragweed — one of the most common allergens in Belgrade — using frequency and electrical current instead of chemicals. “It destroys the weed at its root, preventing regrowth. We’ve proven this over the past 12 years in cooperation with institutions in Serbia and Sweden,” said CEO Miloš Stanković.
Another exhibitor, CTRL N, introduced a railway worker safety system that alerts workers in remote areas about approaching trains. “The device acts as an additional safety field that warns workers even in mountainous or forested terrain where there’s no signal,” explained Ana Muld, the company’s business developer.
For the first time, the renowned Serbian company MikroElektronika also participated. The company, which releases a new product every day and exports to over 140 countries, is also Serbia’s first to introduce a four-day work week. Marketing manager Aleksandar Mitrović said their goal was to better understand the needs of the UAE and Indian markets.
Looking ahead, under the name GITEX AI Serbia, the event will be held in 2027 during the World Expo 2027 in Belgrade and will continue to be organized in subsequent years, further strengthening Serbia’s role in the global tech scene.
