Serbia’s public broadcaster RTS generated 15.44 billion dinars (about 132 million euros) in revenue during 2024, with television subscription fees accounting for the largest portion. The mandatory media service fee collected through electricity bills brought in 11.2 billion dinars (over 95 million euros), representing nearly three-quarters of RTS’s total income. An additional 2.5 billion dinars (21 million euros) came from fees for Radio and Television of Vojvodina, which reported total revenues of 4.3 billion dinars for the year.
Despite these substantial income streams, RTS recorded an annual loss of 310.3 million dinars. The broadcaster’s financial report shows subscription fee revenues increased by nearly 1 billion dinars compared to 2023, when TV fees generated 10.38 billion dinars. Advertising sales on the domestic market saw significant growth, reaching 3.28 billion dinars in 2024 compared to 2.4 billion the previous year.
Other revenue sources included 829.69 million dinars from various services and 10.4 million dinars from domestic product sales. However, international operations showed disappointing results, with only 125,000 dinars from network distribution and 389,000 dinars from foreign advertising sales – a dramatic decrease from 3.89 million dinars in foreign ad revenue during 2023. The broadcaster’s funding model, established by the Law on Public Media Services, combines subscription fees, government budget allocations, and commercial activities.
