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Booking.com in Serbia: Challenges with regulation compliance and impact on the gray economy

July 10, 2025

Despite ongoing negotiations, the online accommodation platform Booking.com still cannot be compelled to comply with Serbian domestic regulations. According to Jelena Mićić, a leading...

Hoteliers in Serbia challenge Booking.com’s ‘Best Price Guarantee’ clause, call for legislative change

February 2, 2025

The "Best Price Guarantee" clause on Booking.com has become a significant topic of discussion among local hoteliers, according to Georgi Genov, the director of...

Can we influence global platforms like Booking.com to adapt to our market?

October 28, 2024

The surge of short-term rentals, such as “flats for a day” and vacation homes, has reached significant levels in Serbia, impacting tourism and the...

Ministry of Tourism negotiates with Booking.com to ensure compliance with Serbian regulations

October 23, 2024

The Ministry of Tourism and Youth in Serbia has held several meetings with regional representatives from Booking.com, along with representatives from neighboring countries and...

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