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consumer economy

Serbian retail demand strengthens while agricultural market turnover contracts

Serbia’s consumer economy remained resilient during the opening months of 2026. Retail turnover increased 8.3% year on year in April at current prices and 5.6% at constant...

Real wages above inflation: Serbia’s consumption boom and margin risk

Serbia’s wage data explain why the consumer economy has remained resilient. The average net wage reached RSD 118,736 in Q1 2026, up 11.7% nominally and 8.8% in real terms year-on-year. In March...

Serbia’s retailers and hotels face a demand story with a margin problem

Retail, domestic tourism and hospitality remain supported by wages and real spending, but rising labour, fuel and service costs will make the second half...

Consumer Serbia: Wages, retail and tourism are still supporting demand

Serbia’s consumer economy is still showing resilience. The evidence is visible in retail trade, wages, and domestic tourism. But the consumer story is becoming...

Serbia’s consumer economy reaccelerates as trade sector becomes key driver of first-quarter growth

Serbia entered 2026 with a stronger-than-expected economic performance, as household consumption, retail activity and service-sector expansion offset weakness in construction and parts of industry....
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