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e-commerce growth

Navigating Serbia’s e-commerce boom: Trends, drivers, challenges and logistics wins (2026-2028)

Serbia's e-commerce sector is charging ahead with double-digit growth potential through 2028, fueled by digital savvy consumers and infrastructure upgrades. From market forecasts to...

Serbia’s e-commerce growth accelerates as digital payments gain ground

Online retail activity in Serbia continued to expand in 2025, with the number of internet purchases reaching a record 110.6 million transactions, equivalent to...
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