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generation z

Generation Z in Serbia: Career expectations, challenges and employer preferences

In October 2024, Startuj Infostud conducted a survey among 1,805 young people in Serbia to gain insights into their views and experiences regarding the...

Generation Z’s impact on the labor market: High expectations, career dilemmas and the shift toward flexibility

Generation Z, which comprises around 30% of the global population, is rapidly becoming an influential part of the workforce. By 2026, it's projected that...
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