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tourism sector

Serbia’s tourism recovery has moved beyond Belgrade

Serbia’s tourism data for Q1 2026 show a sector returning to growth and becoming more diversified. Tourist overnight stays reached 2.7mn, up 6.5% year-on-year. Domestic tourists accounted for 50.5% of overnight...

Foreign visitors drive Serbia’s tourism growth as domestic market remains the backbone of overnight stays

Serbia’s tourism sector continued its positive trajectory in April 2026, with both tourist arrivals and overnight stays recording year-on-year growth. The latest data highlight a...

Serbian tourism’s quiet expansion carries untapped regional potential

Serbia’s tourism sector has quietly moved from a secondary regional industry into one of the country’s more resilient growth engines. What makes the Serbian...

Serbia to host General Assembly and Board meeting of European Tourism Commission In 2027

Serbia has been selected to host both the General Assembly and the Board of Directors meeting of the European Tourism Commission in 2027, a...

Belgrade and Serbia strengthen tourism portfolio with InterContinental, Swissôtel, Ritz-Carlton, Danube developments and the country’s first mining-themed hotel

Serbia’s tourism sector in 2025 was marked by a visible acceleration of large-scale investments and brand-driven projects that signal a structural shift toward higher-value tourism. According...

Serbian Chamber of Commerce launches AI support program for tourism sector

The Center for Digital Transformation of the Serbian Chamber of Commerce has launched a subsidized program to support AI transformation in Serbia’s tourism sector,...

Tourism growth in Serbia: January shows increase in arrivals and overnight stays despite protests

In January of this year, Serbia saw a notable rise in both tourist arrivals and overnight stays, despite claims from officials that student protests...

Vacation vouchers in Serbia – A boost for domestic tourism, but a need to adapt subsidy models

Vacation vouchers in Serbia have become a key way to encourage domestic tourism, allowing citizens to explore less-known parts of the country while providing...

Building a skilled workforce: Conference addresses key challenges in Serbia’s hospitality and tourism sector

The Union of Employers of Serbia, in collaboration with the International Labor Organization (ILO), recently hosted a conference titled "Necessary Skills in the Hospitality...
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