The expansion of digital trade in Serbia

, News

Digital commerce in Serbia has experienced expansion, going through various phases.
That led to the progress and expansion of business and economy in the country during the corona virus pandemic, the Serbian Chamber of Commerce said.
“The range of products sought online during the Covid pandemic expanded and everything was ordered through online stores, clothing, footwear, books, flowers, toys, gifts, and even consumer goods,” said the secretary of the Association for Electronic Communications and Information Society at PKS, Marjan Stojanovic.
He adds in a statement for Tanjug that there were also electronic markets, as well as that this trend, due to the convenience it offers, continued to develop even when the epidemiological situation improved.
By the way, according to the research of PKS, our country is now, in relation to world standards, in the beginning of accepting e-commerce as a shopping model that makes people’s everyday life easier.
“The foreigner is a conformist and has been taught that, through a platform such as the Amazon e-shop, he can procure everything he would procure in a ‘shopping mall’ or from the other side of the world, with security of delivery within a certain period, which is a trend for Serbia in the coming years,” emphasizes Stojanovic.
He notes that now is the key period for the development and determination of standards for the functioning of electronic commerce in Serbia.
As he explains, customers have now seen that they have a much larger range of products at their disposal that they can order and buy electronically compared to a year and a half ago.
Following the world trends, the Serbian Chamber of Commerce provides educational assistance to small and large companies on the application of digital trade, but also on the benefits it brings, namely the expansion of the market throughout the country and the possibility of exporting through e-commerce chain platforms.
“When it comes to smaller manufacturers, we got data that most of them use social networks for sales, and that is a type of communication at some level that is not e-commerce, but just a way to reach a certain customer who is interested in a product, having in mind the trust or the location where he lives,” Stojanovic points out.
He also adds that e-commerce connects and develops various activities, so e-commerce includes an adequate website and online store, payment card applications, security and delivery speed system, sales engagement and all innovations provided by digital business.
Stojanovic claims that users in Serbia, when it comes to the digital purchasing system, are still distrustful, and that they still decide to pay by cash on delivery, which is slow and inefficient.
For example, Zara, Zara Home and Stradivarius, which are representatives of the world’s major textile industries, have expanded their range to the Spanish market through e-commerce, and on the platform through which they market their products, sales in the first quarter of 2021 increased by 50 percent compared to the same quarter of 2019, B92 reports.