Buying and selling real estate in Serbia is a significant event, typically occurring once or twice in a lifetime. Experts agree that having a skilled mediator, such as a real estate agent, is essential for both buyers and sellers.
Marina Janković, a real estate agent at Vidik Agency, explains that selling an apartment, particularly in older buildings, often involves emotional attachment. Sellers may struggle to objectively assess the property’s value, especially if it has sentimental or historical significance. This is where an agent becomes crucial, guiding sellers through the process and offering an unbiased evaluation of the real estate’s value.
The agent’s role includes providing legal assistance, helping with documentation, and facilitating bank transactions for buyers using loans. They also ensure the property is well-prepared to attract potential buyers. Janković highlights that investors, who are often too busy, find it easier to rely on a knowledgeable agent with an extensive client base.
An experienced agent also stays ahead of market trends, helping clients set realistic expectations for their budget and needs. By offering professional advice and transparent communication, agents make the buying and selling process smoother, from advertising to contract finalization. They ensure legal security by working with lawyers to prevent any potential illegalities.
Janković notes that more people in Serbia are increasingly relying on agencies for assistance in real estate transactions. Initially, there was some resistance, especially when sellers had to pay the commission, but clients now realize that working with an agency is safer and more efficient. At Vidik, they offer personalized approaches, including guidance on purchasing property through a bank loan, helping clients find a compromise when their ideal property is not available.
In summary, real estate agents provide invaluable support by offering expertise, handling paperwork and guiding both buyers and sellers through the entire process, ensuring smoother and more secure transactions.






