International building materials producer TITAN Group has finalized a strategic 10-year agreement with Elektroprivreda Srbije (EPS), Serbia’s state-owned electricity company, to purchase approximately 5 million tonnes of high-quality fly ash from the TENT B “Obrenovac B” thermal power plant. The long-term arrangement significantly strengthens TITAN’s alternative materials platform, improving supply security while supporting the production of lower-carbon construction materials in Serbia and the wider region.
Under the agreement, EPS will supply fresh fly ash, a by-product of coal-fired power generation that can be used as a supplementary cementitious material to partially replace clinker in cement production. The material will be directed primarily to TITAN’s Serbian operations, including the Kosjerić cement plant, which has an annual production capacity of around 750,000 tonnes of cement and supplies both the domestic market and neighboring countries, including Montenegro. Securing long-term access to fly ash allows TITAN to expand its range of environmentally improved cement products and respond to rising demand for lower-emission building materials.
From an operational perspective, the agreement provides a stable outlet for a material that has historically been stockpiled or landfilled, turning an industrial by-product into a value-adding input. By integrating fly ash into cement production, TITAN can reduce its reliance on traditional clinker, which is the most carbon-intensive component of cement. This shift directly contributes to lowering the overall carbon footprint of cement and concrete supplied to the market, while also addressing waste-management challenges at large thermal power plants.
The partnership fits within TITAN’s broader strategic framework focused on sustainability, circular economy principles, and supply-chain resilience. Through its TITAN Forward 2029 strategy, the Group plans to scale up its alternative cementitious materials business globally and has outlined investments of up to €500 million in related initiatives over the coming years. Within this strategy, alternative materials are expected to account for up to 10 % of total group turnover by 2029, reflecting a structural shift away from traditional, high-emission inputs.
For EPS, the agreement represents a long-term solution for the utilization of fly ash from one of Serbia’s largest thermal power facilities, aligning energy-sector operations with industrial and environmental objectives. For TITAN, it reinforces its footprint in Southeast Europe and strengthens the competitiveness of its Serbian operations at a time when carbon regulation, cost pressures, and sustainability requirements are reshaping the cement industry across Europe.
Overall, the deal illustrates how cooperation between the energy and construction sectors can deliver both economic and environmental benefits, supporting industrial efficiency, reducing waste, and enabling the gradual decarbonisation of one of the most energy-intensive segments of the industrial economy.
