The Russian retail chain Svetofor, known in European countries under the MERE brand, has begun to expand on the Serbian market.
According to the Retail Serbia portal, the Russian associate in Serbia has bought the first locations across the country where it plans to officially start its business.
As it was announced in mid-August from the branch of the Russian company in Belgrade, it is planned to open at least 100 markets on the Serbian market with an average area of about a thousand square meters.
It is stated that they plan to work directly with producers, with strict quality control and a low trade margin, and they also pointed out that their prices will be 20% lower than the average.
MERE is an affiliate of the Russian Torgservis Group, founded in 2009, which currently operates in more than 800 locations across Russia under the Svetofor brand and is the third largest chain behind the trading companies X5 and Magnit. Retail Serbia also states that the Russian discounter is soon planning to open the first stores in Greece, where it is actively looking for locations, while in Athens, Thessaloniki and Parti it is already working on arranging the leased spaces, B92 reports.
