The Serbian market for food delivery ordered through mobile applications is worth about 10.8 million euros a month, it was said at today’s online panel dedicated to the rise of mobile applications for food delivery in our country.
The Center for Public Policy Research came to this calculation on the basis of data that there are about 356,000 users of applications for food delivery in Serbia, that they order food 2.7 times a month on average and that deliveries are worth about 11 euros on average.
Presenting other data obtained by the Center’s research in this area, Ljubivoje Radonjic stated that fast food is mostly ordered, for the preparation of which it does not take much time, such as pizzas, burgers, pasta.
“Our respondents say that by ordering this type of food, they want to treat themselves after a hard day’s work or to make their family or guests happy,” said Radonjic.
Food is ordered more by women than men
He stated that women order food more than men. When it comes to the impact of the pandemic on this market, he pointed out that it is large, since 20% of the respondents said that in March and April last year, ie during the state of emergency, they started using delivery applications for the first time.
“There is a large share of other users, more precisely 38 percent of the so-called old users, who used the applications even before the pandemic and who said that they used delivery applications more often during the lockdown,” Radonjic pointed out.
The list of goods that can be ordered through applications is limited, and the secretary of the Association for Electronic Communications and Information Society of the Serbian Chamber of Commerce (SCC), Marjan Stojanovic, said that the SCC discussed how non-prescription drugs can be order.
“Medical devices, such as a thermometer, cannot be ordered either,” he pointed out.
The undefined employment and legal position of the food supplier or courier was also pointed out. Associate professor at the Faculty of Law, University of Kragujevac, Bojan Urdarevic pointed out that our labor legislation does not define or know this topic, BiF reports.
