The Tourist Organization of Serbia has announced a public procurement for mediation services in hiring influencers in order to create content for the pages of the Tourist Organization of Serbia. The estimated value of the procurement is 28 thousand euros.
The Tourist Organization of Serbia, in its promotional and marketing activities aimed at increasing the number of tourists in Serbia, has planned to place even greater emphasis on the use of digital promotion channels, according to the technical characteristics of the tender.
“Social networks such as Instagram, Facebook, Twitter, YouTube and lately TikTok are the most prominent and most frequently used channels through which companies reach the target audience,” the public procurement reads.
The obligations of the bidders are to hire 40 influencers from Serbia, Croatia, Montenegro, Bosnia and Herzegovina, Northern Macedonia, Romania, Greece, Slovenia and Bulgaria for the needs of the campaign in the next year.
The bidder must also guarantee that the hired influencer will not promote another brand within the content it creates for the needs of the customer, Sputnik News reports.
