Around RSD 19.5 million has been invested in the development of wine tourism, primarily in mapping out nine wine routes in Serbia, State Secretary with the Ministry of Economy and Regional Development Goran Petkovic said Thursday.
After visiting a wine route in Zupa, central Serbia, Petkovic told Tanjug the goal of the project was to raise awareness and improve knowledge about winemakers in Serbia.
“We have shown the winemakers in this region all the stages which preceded the making of maps and adequate databases, which were used to prepare projects, put up roadsigns, print brochures and other promotional materials,” said Petkovic.
“The goal is to attract guests to wineries and enable winemakers to make money on the spot, but also to raise awareness, through these visits, about the importance of the domestic winemaking and the quality it can offer,” pointed out Petkovic.
He said the first stage, which consists of developing road infrastructure and mapping, will be followed by a phase designed to broaden the offer and improve the marketing.
Parallel to the project “Food for the Soul” launched by the Tourism Organization of Serbia, we will promote wine routes, domestic wine types and other interesting things our winemaking sector has to offer, said Petkovic.
Source Emg
