World leader in selected fruit production (raspberry, apples, plums, grapes and cherries) with total production in 2005 app.1.6 million tons mainly forwarded to EU market. Entering Serbian market? Need supplier? Need market information? Need labor?
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Serbian Fruit Brands
Plums are considered one of Serbia’s most traditional fruits. The fact that there are about 42.5 million plum trees in Serbia is the best single indicator of how popular plums are. Not only are there many plum trees in Serbia, but every tree yields approximately 13.2 kilograms. In overall terms, more than 560 thousand tons of plums were produced in Serbia in 2004. There are nine basic types of plums grown in Serbia: Stanley, Madžarka, Pozegaca, Čačak Beauty, Čačak Best, Čačak Rich, Dženerika, Ringlov and Trnovača. Most of the plums grown are of the Stanley type, which is understandable considering that this particular type of plum is suitable for both fresh consumption and processing. However, locally developed varieties from the Čačak range are also very popular. These plum types, which are named after the city of Čačak in central Serbia, are well known beyond the borders of Serbia and grown in other parts of the world.
Not only is Serbia growing a lot of plums, it is also developing new varieties that can enable people throughout the world to enjoy the taste of plums. In 2004 alone, agriculture institutes in Serbia developed three new varieties of this fruit.
Apart from being sold fresh, Serbian plums are also often processed. Plums are used in the production of šljivovica, a traditional Serbian plum brandy. In 2004, šljivovica production exceeded 400,000 liters. Dried plums are also a specialty of Serbia but most people, and children in particular, would claim that plum jams and preserves are the most delicious types of processed plum product.
Out of total exports, fresh and dried plums account for 74% and 23% respectively.
Blackberries are a local favorite and an important export crop. The main varieties of blackberry grown in Serbia include Thornfree, Cacak Thornfree, and Black Satin. Most blackberries in Serbia are still grown on small farms according to traditional techniques of cultivation. Picking or harvesting is done only by hand. Blackberries are grown on 5.3 thousand hectares throughout Serbia. With an average yield per hectare of 4.8 tons, Serbia produced 25 thousand tons of blackberries in 2004. There is an upward trend in Serbian blackberry production indicating that Serbia may become one of the leading producers of blackberries in Europe. Out of total blackberry production in Serbia 84% goes to export. The majority of Serbian blackberries for export are frozen (90%), while a smaller amount is chilled (10%) and exported fresh. Most exports go to the European Union.