The Pineapple e-commerce platform of Delta Holding is largely in the development phase, it will first be available to users in Serbia, after which it will soon appear on the markets of BiH, Montenegro and Macedonia. In the end, they left the markets of Croatia and Slovenia.
“We started preparations for launching an online store almost a year ago. The development involves consultants from the Boston Consulting Group, then experienced managers from major global online stores, such as the former logistics director at Mercado Libre, the largest online store in South America. The platform is being developed by HTEC. The goal of all these activities is to offer the Pineapple customer the experience offered by the world’s largest online stores. The plan is for Pineapple to start working during the summer of this year,” Rajko Mandic, General Manager of the Pineapple platform, explains for InStore.
As he announces, users will be able to find everything they need on the Pineapple platform – from electronics, through clothes and shoes, all the way to tools and small household appliances. That is why they call it the Balkan Amazon, as a local version of a large American online retailer.
In a very competitive environment, such as e-commerce, the main advantages of Pineapple will be accurate and fast delivery, developed customer support, quality and large selection of goods offered, as well as the overall user experience, for which the company wants to be at the leading level of the world’s online retailers.
Mandic believes that the potential for the growth of online trade in the Balkans is huge, and that the pandemic of the COVID-19 virus additionally accelerated the growth of this industry and put in the foreground the fact that it is no longer a matter of the future, but the present.
As for further expansion, as he announces, their focus is on the countries of the former Yugoslavia and Albania, which as a market does not differ much from the mentioned countries, Bonitet reports.
