The year 2021 is, for now, very successful for the world’s largest manufacturers of sports equipment, judging by the movement of stock prices of companies in that industry. Shares of Nike jumped over 50% since the beginning of the year, while shares of Adidas rose over 15%. The opening of the world economy and the exit of people from home quarantine to parks, gyms and sports fields, have boosted the demand and sales of the products of these companies.
KapitalRS, for everyone who is interested in learning how to trade the price of Nike and Adidas shares online (the so-called CFD) or wants to expand their knowledge, has prepared a free guide “How to trade the price of Nike and Adidas shares”. The guide is adapted to all levels of knowledge.
Nike is one of the world leaders in the industry of sports shoes, clothing and accessories. In recent years, the company’s strategy has been to focus on sales in the Chinese market where it has achieved double-digit sales growth. During the last quarter, Nike released data showing that sales rose 96% after the company drastically increased online sales. Since then, the stock price has reached record highs.
Nike has long been a leader in the amount of contracts it has signed with athletes, such as Michael Jordan, whose line of sneakers brings in more than 3 billion euros every year. Other athletes, such as Cristiano Ronaldo, LeBron James and Simone Bales, maintain the brand’s popularity around the world.
Adidas, the second largest manufacturer of sports equipment, has begun to strengthen its position in the United States. The company, which historically did not have Nike’s “cool” reputation, focused on sponsorships with famous stars from tennis and other sports, and the company also signed contracts with celebrities such as Kanye West and Beyonce, Nova reports.
