Within the Cross-border Cooperation Program Interreg – IPA Hungary-Serbia, the implementation of the project “Integrated Development of Natural and Cultural Tourism in the Tisza Region” is underway. The project is implemented in the period 01.05.2018-31.07.2020.
The total value of the project is 249,709.70 euros, of which the European Union co-finances 85% of the project costs, ie 206,303.25 euros. Funds for co-financing the project in the amount of 15% were provided by the Provincial Secretariat for Finance.
The region of Vojvodina and Csongrad County have so far not had jointly defined products and services in the field of tourism that have been jointly promoted and branded.
– Through this project, we are creating a new and innovative basis for future joint development and promotion of tourism – it is stated.
The project aims to improve the joint tourist offer in the cross-border region, increase the number of visits to natural and cultural tourist destinations in the Tisza region, which will lead to an increase in the number of tourists and overnight stays, as well as income in the tourism sector and services.
One of the priorities of the project was the development of a joint strategic document, which will define further steps and actions related to the development of joint tourism services in the cross-border region. The project is focused on solving the existing problem, the lack of a common tourist offer, primarily cross-border tourist routes, which can initiate the promotion of this area and be a generator of tourism development in the region.
As part of the project implementation, the partners defined the unique advantages that this region can offer to its residents, but mostly to tourists.
– The Tisza abounds in natural beauties and represents an exceptional potential for the development of tourism, which enables the entire socio-economic development of the region by involving various participants in the process of product and route promotion – it is pointed out.
Thanks to a large number of project activities implemented on the basis of a joint analysis of partners and stakeholders, the following tourist routes have been defined: rural tourism, Wellness and spa tourism, active and eco tourism, cultural tourism and industrial heritage, which will be branded and promoted during project implementation.
Marketing includes digital and non-digital promotion, as well as the use of Android and IOS platforms. On the website www.identisonline.com, as well as the social networks Facebook and Instagram Identis of the project, the most important tourist locations in the Potisk region of Vojvodina and in Csongrad County were processed textually and visually through photos and video material, eKapija reports.
