Coca-Cola HBC Serbia remains committed to sustainable business, where environmental protection and employee care are priorities, according to the company’s seventh annual report on sustainable business.
For this company, the previous year was a year of great business decisions and excellent results in the field of community investment, employee engagement, environmental protection and market achievements.
In 2019 alone, HBC Serbia has invested over 300,000 euros in projects that encourage the development of the Coca-Cola community.
Having in mind the importance of environmental protection, which is one of the postulates of business, in 2019 the company continued to work on various initiatives that reduced the impact on the environment. Thus, the consumption of water per liter of produced beverage was reduced by 53.8 percent, while the total energy consumption per liter of produced beverage by 2019 was reduced by 52 percent.
At the same time, Coca-Cola HBC Serbia strives to reduce the impact of its packaging on the environment by increasing the content of recycled material in packaging and developing lighter packaging. Thanks to that commitment, only in 2019, savings of 295 tons of PET material were achieved.
In this way, the company wants to achieve the goal that by 2025, 35 percent of PET packaging contains recycled material, as well as to collect 75 percent of the primary packaging of its products.
The business venture that marked 2019 is certainly the acquisition of Bambi by Coca-Cola HBC AG, thanks to which it has a wide portfolio, further strengthened by some of the most popular confectionery brands.
Bambi’s business has a long tradition of success. Dedicated to consumers, innovation, a diverse portfolio of brands, Bambi has been synonymous with quality and success for more than 50 years. The acquisition, which was finalized last year, marked new development opportunities and expansion for Bambi, and an opportunity for Coca-Cola HBC to create additional value for the company, customers and shareholders.
Wanting to be the first choice of consumers at every opportunity, 24 hours a day, seven days a week, Coca-Cola HBC continuously enriches its product offer, following the wishes and needs of consumers and partners. Also, there are more than 37,000 customers in Serbia, who, based on their satisfaction in cooperation, have been ranked in the Champions League for the ninth year in a row, and at the same time, the company is again rated as the best supplier.
For years, Coca-Cola HBC Serbia has been recognized as the most desirable employer that offers employees a stimulating work environment, equal access and an equal chance for professional development. This is evidenced by the employee commitment index of 90 percent.
“The new reality and increasingly serious challenges have shown that sustainable business is more important than ever before. Every year we work hard to fulfill our mission of sustainability, as evidenced by the great results and goals we achieve. However, we have proven that we can handle huge challenges, crises and difficulties that have hit the whole world, at the same time not forgetting what is most important, and that is the well-being of our employees, but also the community and the people, the army, the police, volunteers, the Red Cross, as well as the support we currently provide to the hospitality sector by promoting a positive attitude through the campaign “Open like never before”, once again confirmed that we are a stable partner and support of society in good and in not so easy times, but more than half a century “, points out Svetoslav Atanasov, General Manager of Coca-Cola HBC Serbia.
Like all others, the seventh Sustainability Report is prepared according to the internationally recognized GRI standard and meets the high requirements of the United Nations Global Compact related to the Progress Report.
The Dow Jones World and Europe Sustainability Index has recognized the Coca-Cola HBC Group as one of the three leading companies in the beverage sector, both in Europe and globally, RTS reports.
