MP & Silva, which opened new offices in Hanoi, Beijing, London and Munich last year, now has 13 regional centres across the globe. The company is already involved in a number of sporting events in Eastern Europe, including the Serbia Open and Croatia Open. The Budapest office will be headed up by Nadia Strakova, MP & Silva’s East European sales director, who will work closely with the agency’s European managing director, Roberto Dalmiglio.
“Opening the Budapest office is an important milestone for MP & Silva, for the overall expansion of the group worldwide and tapping into the East European market,” said MP & Silva CEO Andrea Radrizzani.
“We are confident about the potential for sports in the region, which has been spurred by increasing numbers of East European sporting stars and the region’s increasing dominance of key sporting events such as UEFA Euro 2012, the UEFA Europa League and the FIFA World Cup – which will be in Eastern Europe (in Russia) for the first time in 2018,” Radrizzani added.
MP & Silva distributes more than 6,000 hours of programming every year from the world’s leading sports leagues such as Serie A, the Premier League, La Liga and ATP World Tour tennis.