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New Japanese investments are arriving in Serbia

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Despite all the challenges imposed by the coronavirus pandemic, the interest of Japanese investors in investing in Serbia has not decreased.
In the coming period, new investments can be expected, mainly in the automotive industry, component industry, electronics, IT technologies, Goran Pekez, chairman of the board of directors of the Japanese Business Alliance in Serbia (JBAS), told BIZLife portal.
The Japanese bring new knowledge and technologies, the chances for investments are great.
Japanese investments bring new knowledge, technologies, encourage the creation of new jobs and the chances that there will be more such investments are great, he explains.
Despite all the challenges, we can expect even greater interest from Japanese investors, because all our companies are making long-term plans that cannot be affected by the disturbances that occur in a year or two, Pekez added.
He reminds that a large Japanese investment was recently announced in Novi Sad, and it is a matter of high-tech production of engines for electric vehicles.
As previously announced, the annual production is planned between 200,000 and 300,000 units by 2023.
The company “Nidek”, which is a global leader in the production of electric motors, will employ 300 people in the first phase in the factory in Novi Sad for the needs of the automotive industry.
It is an investment worth two billion euros, and production is expected to start at the end of next year.
The coronavirus did not change its plans significantly
Increasingly serious Japanese investments in Serbia are a sign that Japanese companies see Serbia as a stable and secure country, and the trend is positive thanks to Serbia’s position, economic conditions and Serbia’s connections with important markets, he said.
He says that the effects of the corona virus on business cooperation are minimal and that he expects a positive this year, but next year.
Within the panel at this year’s Kopaonik Business Forum, Pekez pointed out the importance of a skilled workforce, and especially the fact that factory workers in Serbia also know English.
“It is very important for Japanese investors to know if they can apply the trainings immediately or if they need to translate,” Pekez said, BizLife reports.

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