The chances of Serbia positioning itself on the map of the fourth industry of the world when it comes to IT, are now higher than before, said Nordeus CEO Branko Milutinovic for N1.
It seems that generally as a society we manage well in crises and when it is necessary to adapt to something challenging, even though people do not like change, we are now forced to and want them ourselves, he said. There is now more opportunity than ever for empathy to replace the bureaucracy, as he said, of the bad one, and to understand what the needs of employees are.
Milutinovic said that generally everything online and accessible from homes has grown in terms of usage, number of users and time users spend using content in times of crisis.
“The games may have grown more in use than ever before, which is good, because the scary weather and any opportunity to relax a little can only contribute to health,” he said.
Now the chances are greater that the fourth industrial revolution can help Serbia position itself on the world map when it comes to IT, optimistically, he said.
“In every industrial revolution, so far, there has been a redistribution of wealth, that is, values that have been created in societies, it is happening now and when this revolution comes to an end, that redistribution will happen. We have a historic chance of coming out stronger and the coronavirus situation has the opportunity to speed things up,” he estimated.
It is not a problem to reach those who are close to the digital sphere and understand how they can adapt their services to the new age, he added, the bigger challenge was for more traditional industries and people who may not have had enough motivation to try something.
“The epidemic has accelerated this in our country too. Now, vegetables are being bought online, as soon as they couldn’t, everyone is trying to adapt their services to the new world,” he said.
The current cross-section says that the changes are bigger than before, people are getting everything they need in their homes, he said, referring to online services, adding that it seems that we generally cope with the crisis well and need to adapt to something challenging.
“People do not like change, but now we are forced to change and we want it, it is one of the few situations like that and it will lead to change, and then we will realize that it is good to introduce change, especially in terms of how we work and how the trade is being done,” he estimated.
He also emphasized that now is a greater opportunity than ever for empathy to replace the bureaucracy, the bad one, and to understand what the needs of employees are.
The biggest advantage of digital services is that anything that is a digital service as a marketplace can have users beyond the borders of the country where you are.
“Being able to market services to the whole world is a great advantage, especially if you come from a country as small as the whole market,” he explained.
Milutinovic says that it seems that young people have less resistance to any changes and therefore they are better able to handle them when they are needed.
“All new generations are always better and more prepared for what tomorrow is wearing than the previous ones,” he says.
He estimated that the most important plans now are how people will deal with this situation as it lasts.
“People need to focus on what they do during a crisis, empathy and solidarity need to be put at the forefront, to help people get out of everything mentally healthy, that will come back in the future. After that, questions about what economic scenarios should be asked that can affect business and get ready for it as soon as possible and take steps on time,” he noted, N1 reports.
