Italian ambassador Luka Gori highlights Ferrero’s experience in Serbia as a prime example of bilateral cooperation, with optimistic prospects echoed by those seasoned in the field who believe Serbia can achieve significant success.
“First and foremost, this is due to highly sustainable production, with long-term plantations ensuring promising prospects. Additionally, hazelnuts are less susceptible to climate change. Importantly, at the end of the production chain stands Ferrero, not only as a purchaser but as a steadfast partner to the producers,” remarked Marko Bota, the company’s executive director.
From its inception, the hazelnut production development project in Serbia has been fervently championed by Ferrero’s leader in our country, Ettore Fontana, who told RTV that based on current achievements, he is confident Serbia will emerge as a notable player in global production within a decade.
Anyone venturing into hazelnut production must recognize that patience is paramount to success.
Last year, Serbia exported two thousand tons of top-quality hazelnuts, and projections suggest exports could reach up to eight thousand tons over the next two to three years.
