The Zlatiborac company has successfully started on the Slovenian market and its cured meat products can now be purchased all over Slovenia in 45 “Mercator” stores, according to the Serbian Chamber of Commerce (PKS).
“By joining Slovenia to our export markets at the end of 2019, we have begun to realize one of our strategic goals – to expand the Zlatiborac brand to the European Union”, says Dusan Knezevic, CEO of Zlatiborac.
He points out that, thanks to the cooperation with Merkator Slovenia, “Zlatiborac” products became available in 45 retail outlets in Ljubljana, Maribor, Novo Mesto, Celje, Kranj and other cities, with a tendency to increase the number of retail outlets in cities throughout Slovenia in the coming period.
“From week to week, sales are increasing, which is an additional motivation for doing business in one such market, with respectable potential”, said Knezevic, adding that “consumers on the shelves of Slovenian markets can find products from different subcategories, from beef prosciutto, tea sausage and tobacco, to bacon, roast, to smoked neck”.
Marko Cadez, President of the Serbian Chamber of Commerce, estimates that entering the sales facilities of Slovenia’s largest retail chain, after winning the Swedish market, the Zlatiborac company is actually entering the European Union at a great door.
“This is a confirmation of the ability of producers of the Serbian meat processing and food industry as a whole to expand and better position themselves, not only in the regional markets. More and more of our companies, such as Zlatiborac, have modernized production, achieved standards, achieved quality and by improving the design of its products, it can now compete on an equal footing with competition in the European single market”, Chadez said.
The latest statistics on the growth of the number of exporters and exports of the Serbian food industry to the world, and especially to the EU market, where it recorded a 22% growth in comparison with the previous year.
“The activities of the Serbian Chamber of Commerce have certainly contributed to this, from representing initiatives of businessmen before the state that have brought significant business facilitation and improvement of the business environment in the country, to networking with regional and international companies and promoting the investment and export potential of the Serbian economy in the world”, Chadez concluded, Dnevnik reports.
