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Ikea chooses Serbia for its regional centre

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Minister of Trade and Services Slobodan Milosavljevic announced yesterday that Swedish Ikea has selected Serbia for its regional centre.

Milosavljevic said in an interview to Tanjug news agency that this company plans to build five shopping malls in Serbia in which it will invest between €800 million and €1 billion.

He outlined that two of Ikea’s shopping malls will be built in Belgrade, as well as one each in Kragujevac, Nis and Novi Sad.

He expressed the hope that at least one big company from the world’s famous hypermarket chains and another ten brands will follow Ikea in Serbia.

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The Minister highlighted that negotiations are underway for Serbian products to be marketed in Ikea’s malls in other countries.

Speaking about the new law on commerce, Milosavljevic confirmed that the bill has been completed, announcing that it will most likely be on the government agenda next week.

He added that the government is trying to secure a more even-balanced regional distribution of trading companies in Serbia to make sure that consumers have a similar availability of products to choose from, regardless of whether they live in Negotin, Zajecar, Bor, Valjevo, Uzice or Koceljeva.

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