The National Tourism Organization of Serbia (NTOS), in cooperation with No Luggage Productions, has conducted an intensive promotional campaign of Serbia in Bulgaria on Facebook.
The campaign was launched in August, when destinations in Serbia were recommended, and the followers of No Luggage Productions had the opportunity get to know different destinations, events, gastronomy, active vacation options and natural beauties of Serbia in announcements posted three times a day, a NTOS statement said.
NTOS has focused a large part of its activities on using online promotion channels, focusing on social media platforms as generators for attracting a significant part of the tourist target group and raising awareness of Serbia as a tourist destination.
At the moment Bulgaria ranks first in the number of visitors in Belgrade and third in Serbia.