The Polish retail chain of clothing and equipment for the house PEPCO announced that it will open the first stores in Serbia in the fall and that it will employ 100 workers by the end of this year.
The chain plans to open 30 stores in its first year of operation in Serbia – which will be the 13th European market in which it operates, and the first store will open in October in Belgrade.
PEPCO has more than 2,000 stores in the Czech Republic, Croatia, Estonia, Latvia, Lithuania, Hungary, Poland, Slovakia, Slovenia, Romania and Bulgaria, and opens its first stores in Italy in September.
“We are very happy to enter the Serbian market and strengthen our presence in the Adria region after we opened stores in the Croatian and Slovenian markets. Our brand is very well received in the region and we are fully convinced that it will be the same in Serbia,” said the director of PEPCO operation for Central and Eastern Europe Marcin Stanko.
PEPCO is one of the largest sellers of children’s clothing in the region of Central and Eastern Europe and has more than 19,000 employees, Beta reports.
