As the business landscape continues to evolve, the HR community demonstrates a commitment to sharing effective practices, which positively influences the labor market. The “Successful HR Stories” contest organized by Infostud highlights this trend, revealing a clear focus on improving employee experiences through various initiatives, with over 100 registered practices in the past two years.
Companies participating in the contest showcase their specific challenges, the approaches they used to address these issues and the measurable benefits for both employees and the organization. Small businesses are increasingly recognizing the importance of human resources, driven by a workforce shortage. Their initiatives include internship programs, employee development, and reward systems. While some strategies may not be groundbreaking, they have proven effective in their respective fields, contributing positively to the labor market.
Banks at the forefront of employee benefits
Notably, this year’s top-rated practices come from the banking sector, reflecting significant advancements in employee satisfaction and adaptability to market changes. Traditionally seen as conservative, banks are now embracing innovative HR management strategies, setting a benchmark for other sectors.
Employee benefits are being enhanced through flexible work hours, support for new parents, wellness programs, and organizational development initiatives.
IT sector faces challenges
In contrast, the IT sector, once a leader in HR innovation, shows signs of stagnation this year. Although flexibility and creativity remain, the pace of progress appears to have slowed. Attracting candidates has shifted from being the top challenge—cited by 61% of companies last year—to a lesser concern for only 34% of employers this year.
Organizational challenges have risen to the forefront, affecting 41% of companies, while concerns about employee motivation have increased from 19% to 30%, necessitating a reevaluation of HR strategies in IT firms.
Rise of employer branding strategies
Interestingly, this year’s submissions included 17 practices focused on employer branding, underscoring the growing significance of positioning companies as desirable employers. Employers recognize that employee satisfaction and a positive company image play crucial roles in long-term success.
According to the Infostud research, 28% of companies plan to initiate employer branding activities, with 72%—up by four percentage points from last year—actively working on defining their branding strategies.
The highest-rated HR practices in branding demonstrate notable progress in promoting human rights, tolerance, and diversity. As employees feel accepted and supported, they are more likely to perform better and remain with the company long-term.
