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Mattoni 1873 acquires majority stake in Knjaz Miloš: A strategic move in the beverage industry

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Mattoni 1873, Central Europe’s premier producer of mineral water and non-alcoholic beverages, has recently acquired PepsiCo’s minority stake (46.43%) in Knjaz Miloš, thereby becoming the sole proprietor of the leading producer of mineral water and energy drinks in the domestic market. This strategic transaction amounts to nearly 90 million euros.

With operations spanning 8 countries, Mattoni 1873 boasts a workforce of 3,400 employees, 11 production facilities, and a diverse portfolio of 39 brands, including Knjaz Miloš, Mattoni, Magnesia, Szentkirályi, and Waldquelle, among others. Across the Czech Republic, Austria, Bulgaria, Slovakia, Hungary, Serbia, Montenegro, and Bosnia and Herzegovina, Mattoni 1873 serves as the exclusive producer and distributor of PepsiCo’s non-alcoholic beverage brands. In 2023 alone, the group achieved sales of nearly 2 billion bottles across its operational markets.

Marko Stanković, CEO of Knjaz Miloš and Mattoni companies in the Western Balkans, expressed confidence in the team’s ability to propel Knjaz Miloš to new heights within the non-alcoholic beverages sector in the region.

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Alessandro Pasquale, owner and president of the Mattoni 1873 group, emphasized the company’s commitment to nurturing Knjaz Miloš’s sustainable growth trajectory. Through continued investments in quality products, innovation, and the creation of new growth avenues, Mattoni aims to solidify Knjaz Miloš’s position as a market leader in the Western Balkans.

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