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Serbian furniture maker Jela invests 3.5 mln euro in factory overhaul

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Serbian furniture manufacturer Jela said it invested a total of 3.5 million euro ($3.73 million) in the expansion of its factory in Jagodina and the installation of fully automated equipment.

The investment project involves the addition of 10,000 sq m of production space and hiring 60 employees, the company said in a statement last week.

The new production premises will be launched next month or so, the owner of Jela, Miroljub Radovanovic, said in the statement.

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Jela products are sold at 160 locations in Serbia and are present at 20 showrooms in Kosovo where the firm has a well-developed distribution network, he added.

The company, which employs 180, exports its output to all countries of the former Yugoslavia as well as to Greece, Cyprus, Bulgaria, Romania, Germany, the Czech Republic, Russia and Kazakhstan.

Jela is a family company founded 25 years ago. It focuses on the production of children room, anteroom, bedroom and kitchen furniture, according to information from the corporate website.

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