After the pandemic and the onset of the Russo-Ukrainian conflict, the usual supply routes for goods have been altered. The newly created situation in the changed trade routes has affected everyone in that chain, and those most affected are those responsible for the transportation of goods. For Biznis.rs, we spoke with Predrag Borović, the owner of the company Borović Trans, which is engaged in road freight transport.
“We have been in this business since 2008. The company is small, but we strive to be honest. We operate in Western Europe, with a focus on transport to Switzerland,” says Borović, adding that times are a bit tough, but they are fighting to persevere until the crisis passes.
According to our interviewee, when Germany entered a crisis, exports from Serbia to Western countries came to a halt. We learn that many German companies have opened in Serbia, engaging in re-export to Russia because they cannot operate directly from Germany.
Moreover, many trucks that cannot transport goods to Russia are transporting to Europe, increasing competition, causing prices to drop, and making work more challenging. However, our interviewee remains hopeful, believing that there have been much tougher moments in the last thirty years that have been overcome, and he is confident it will be the same this time.
The company Borović Trans has ten employees. The owner emphasizes that he has no problem finding qualified workforce because his drivers are satisfied with their salaries.
“I have one driver in reserve, and I am the second one when needed. I pay them well. These are drivers who have been with me for ten years. When you pay your employees well, you won’t have problems,” believes Borović.
Our interviewee realistically assesses the current market situation and thinks it’s necessary to wait for things related to transportation to stabilize. Regarding future plans, he would like his children to continue running the company.
“I have four children, and I need to involve them in the business. They are completing traffic and business schools, everything related to our operations. I plan for them to join the business and continue working. That is my wish. They have a good starting point, capital, and can start fighting on their own,” says the owner of Borović Trans company.
For him, integrity in business and a peaceful sleep are priceless. At the same time, these are the things he is most proud of in his business.
“I am proud of the fact that whoever I mention the company to, everyone appreciates and respects us. They see that we are a small but honest company. I believe that in this day and age, that is not a small thing. We have not left anyone indebted, and for me, that means I can have a peaceful sleep,” concludes Predrag Borović.
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